When it comes to digital marketing, there are many options available to business owners looking to promote their products and services. Sometimes, it can be challenging for businesses to determine where they should place their focus. This is a beginner’s guide to digital marketing.
What is SEO?
SEO, which stands for “search engine optimization,” is the practice of optimizing website design and content, so it appears at the top of a search result. It means increasing your website’s performance in organic search results compared to other sites on the web.
SEO can take some time to generate returns, but after implementing changes, you’ll notice improved traffic coming to your site. That improved traffic allows you to measure SEO’s value and make further changes to improve your search ranking.
What is PPC?
PPC, or “pay-per-click,” advertising is an area of digital marketing that many businesses are familiar with. With PPC ads, you can choose words and phrases related to your business—like “personal injury lawyers near me”—and pay each time someone clicks on your ad.
PPC ads are often found when you search on Google, though these ads can also appear when browsing Facebook or other social media sites.
With PPC ads, you’re charged each time someone clicks on your ad to visit your website. With this in mind, it’s essential to keep in mind that there is always a chance for click fraud—meaning someone might be clicking on your ads without any genuine interest in what you’re offering.
What is Social Media Advertising?
Social media advertising is an area of digital marketing that many businesses are also familiar with. Still, it can be tricky to find success within social media if you don’t know which networks to focus on and how they operate.
As a business, one of the reasons why you may want to advertise on social media is to increase brand recognition. If people see your ads more often, they’re likely to remember your business and become more familiar with the services you offer.
Another reason for advertising on social media is that it can be easier than other forms of digital marketing to target a specific audience. For example, you can place a Facebook ad in front of users who have already expressed an interest in your brand or business.
Social Media Ads Success
When it comes to measuring the success of your social media ads, the best metric to focus on is the cost per lead (CPL), which measures how much money you’re spending for each new customer that’s referred to your site.
It’s essential to make sure you’re setting up your social media ads, so they’re easy for customers to find and eventually click on. It might mean choosing a high bid amount, but it also means writing an effective ad that will attract the right people—and not necessarily everyone who sees it.
If you’re committed to social media advertising, it’s vital that you continuously work on improving your ad strategies and modifying your ads, so they attract the right audience. It will improve your overall return on investment (ROI). Hence engaging companies like Fanatically Digital to handle all your digital marketing needs is the way to go.
In a nutshell, social media advertising is all about attracting the right people with ads that are creative, relevant (to your target audience), and easy to find.